We continue to add timely and informative new titles to our Books24x7,On Demand reference collections. For example, the new book Content Nation: Surviving and Thriving as Social Media Technology Changes Our Lives and Our Future by John Blossom (© 2009, John Wiley & Sons) was recently added to the BusinessPro collection. I had actually borrowed a copy of this book from my local library, but did not have a chance to read it before its due date. Boy, was I excited to see it appear in Books24x7. (Yet another great benefit of Books24x7 – no overdue fees!)
The author of the book, John Blossom is a widely recognized content-industry analyst. However, taking to heart some of his own advice, the book was written with extensive input from the Content Nation community. Social Media is evolving rapidly, and the role of content producer and content consumer are blurring to the point where they cannot be put into nice neatly-defined compartments anymore. The book describes how social media is changing everything – how people connect with each other, as well as their governments and other institutions, not to mention the impact on social structures and marketing. I especially like the “Seven Secrets” of Social Media, as outlined in Chapter 2. My favorite is Secret # 2: “Technology matters in social media, but not as much as understanding what people are looking for: to influence others and to be influenced by them”.
By: Pam Boiros