By Jim Zimmermann
At the end of each year, the Books24x7 Product Team analyzes the usage data from millions of learners to get a pulse on what e-learning topics and digital books titles people are most interested in, both in terms of what they are reading and the topics for which they are searching. The results for 2010 are in and they reveal very interesting trends in terms of e-learning.
What are they reading?
The most popular titles across all of the Books24x7 collections for 2010 represented a rather quirky mix of technical, management and career development titles. Management and career development topics held the very top positions for the year – as the following books dominated the list:
- 175 Ways to Get More Done in Less Time!
- 100 Ways to Motivate Yourself: Change Your Life Forever, Revised Edition
- The 7 Habits of Highly Effective People: Restoring the Character Ethic
- 100 Ways to Boost Your Self-Confidence: Believe in Yourself and Others Will Too
When you move beyond the top 10 titles overall, technical titles were the big winners - a reflection of the popularity of ITPro, Books24x7’s flagship collection, and the winner of Elearning! Magazine’s Best IT Content Provider award. Here are a few of the most popular IT-related titles for 2010:
- SCJP Sun Certified Programmer for Java 6 Study Guide (Exam 310-065)
- Excel 2007 Power Programming with VBA
- Excel 2007 VBA Programming For Dummies
- Java: The Complete Reference., J2SE 5th Edition
- MCTS Self-Paced Training Kit (Exam 70-536): Microsoft .NET Framework: Application Development Foundation, Second Edition
- Big Java, Third Edition
- Windows 7 Inside Out
Falling in between these two categories were several mission critical titles on project management, a topic which spans both our business and technical collections. Holding onto second place overall for another year was A Guide to the Project Management Body Of Knowledge (PMBOK® Guide), Fourth Edition. A new title for 2010 – PMP Project Management Professional Study Guide, Third Edition – held a strong position in the top 10 list as project management professionals prepped for the exam that focuses on the PMBOK® Guide Fourth Edition.
What are they searching for?
The most popular business search terms for the year were:
1. Project management
3. Six Sigma
5. Time management
10. Customer service
12. Emotional Intelligence
13. Change management
15. Business analysis
19. Risk management
Reflecting the large number of subscribers to the Books24x7 ITPro collection, programming topics accounted for 25 of the top 100 search terms and searches for Microsoft products and technologies captured 20 positions. The top ten IT-related searches for the quarter were:
- Windows 7
Other interesting search statistics for the quarter include:
The highest ranking IT certification-related terms continue to be CCNA and CISSP, taking the 13th and 15th positions overall.
Searches for Android moved ahead of iPhone, with Android in the 23rd position and iPhone in the 28th positions.
Three different SharePoint searches appeared in the top 100: generic “SharePoint”, “SharePoint 2010” and “SharePoint 2007”, taking the 5th, 24th and 54th positions respectively. We believe this indicates continued strong interest in SharePoint and the move from 2007 to 2010 versions.
If you would like to receive a copy of the complete 14-page “2010 Books24x7 What’s Popular Newsletter” click on the following link for the full list of top digital book titles and searches.