There's no question that video content is prevalent in today's online space. In fact, 100 hours of video content are uploaded to YouTube every minute. What does this mean for your organization and its formal learning strategy? In Zoom In on Video Learning, a February 2013 research study conducted by the Aberdeen Group, 262 organizations were surveyed on their use of video content in learning strategies.
What was found? Not surprisingly, those organizations at the top of their learning and development game harness the power of two-way video learning, including external, internal and user-generated content. These different video technologies are used as ways to share knowledge and support learning. This includes everything from short clips from subject matter experts to in-depth how-to’s on software and more.
Video contributes to a more diversified learning strategy that caters to several different learning styles.
Searchable chunks of short video content can offer employees, customers, and other stakeholders a library of subject matter expertise, how-to's to support just-in-time learning, and a way to keep new information top-of-mind. Even if not the primary source of learning, video technologies can support instructor-led, formal training and offer reinforcement after the fact.
Even further, Best-in-Class organizations, as defined by Aberdeen, see the intersection of mobile, social, and video and combine all three to amplify the offer of self-service access to learning content on demand. They harness the reach of these technologies to spread their subject matter expert's knowledge further and wider.
In addition to touting a more robust learning and development strategy, organizations using video also see a proven, positive business impact: not only did those using video report an improvement in the achievement of overall organizational goals and greater engagement in learning among employees, but, perhaps most notably, those using video saw 10% more key positions filled internally.
How will your organization incorporate video into its formal learning strategies? Get the full research brief, and a dose of inspiration, as a complimentary download here.