By Ivonne Smith
We’re pleased to bring you a guest blog post by Ivonne
Smith, a Skillsoft Learning Strategy Consultant
I know these questions sound a bit harsh, but it might be questions that your learners ask if you haven’t created a solid brand around your learning program. Our research has found that, quite often, learning organizations are defined by their 20-year-old “training” images or are associated with their most abundant learning requirement (i.e. is this more compliance stuff?). With this in mind, I challenge you to look in the mirror and see how employees are truly viewing the learning brand of your organization. Set up a focus group, survey your audience—however you do it, be honest and clear on your learning organization’s current brand image.
Once you have a good sense of how your learning organization is perceived, you may need to think about your brand and how you can reinvent it. In a Skillsoft blog post last spring, Shawn Hunter, Executive Producer of the Skillsoft Leadership Development Channel™, asked you to “think about your learning product. Who your learning team is, not what you do? What does your learning team do for employees? What kind of aspiration does it tap into of the employees or managers? What does your learning do more for the employees that employees cannot do without it?” Asking these questions is a perfect way to start thinking of your learning brand and what value is provided to the organization.