By the Mind Commerce Staff
First of all, what is “non-dialable” VoIP? It is an application, such as Google Voice, which is downloaded to a smartphone and only requires data access (3G is good enough) for usage. In this example, Google is the so called “Over-the-Top” (OTT) service provider as they are arms-length with respect to the wireless carrier.
The incumbent carriers must deal with the threat of these “dial around” voice over wireless IP (or VoIP over Wireless OTT) providers by offering their own “dialable” VoIP. We mean “dialable” in the sense that the end-user does not have to download, and subsequently open a separate program every time they want to make a call (or in the case of Google Voice, hit an extra button that says “Use Google Voice”). While many of these OTT VoIP providers have a way to “wake up” the application within the smart phone OS for incoming calls, all outgoing calls require a few more steps than is the case with simply dialing from the keypad.
There is downward price pressure on voice services and even basic data service. This is driven by a variety of factors including increasingly greater wireless capacity, which will become even more of a supply-side factor with LTE. On the demand side, bear services, particularly data, continues to grow at a healthy pace, but there are limits to grow in bearer service for consumer and even enterprise usage.
In addition, there is an increasing awareness of Internet Protocol (IP) being cheap source of transport, and hence more people becoming aware of VoIP, and therefore Over the Top (OTT) VoIP alternatives.